Marnix van Gisbergen (1974) is professor of Digital Media Concepts at NHTV University of Applied Sciences (Academy for Digital Entertainment). With an international team of media researchers and game developers, Marnix is involved in several innovative media-related national and European-funded projects on topics such as virtual reality, human body sensors, transmedia and new media business models. Currently, his main research interest is focused on helping organizations realize a virtual reality strategy based on media-context connectivity. In 2006 Marnix received his PhD in Communication Sciences at Radboud University (NWO grant). In his current and previous work as a lecturer/researcher at Radboud University (1998-2006), he has been involved in over 100 BA and MA-level student graduation projects. As a research director (2005-2012) of research agency DVJ Insights and youth company Young Votes, he was responsible for the initiation and management of media-related research projects for over 75 brands. Marnix published in numerous (inter)national magazines, presented at international conferences and given workshops for companies to among others transfer research insights into practical new concepts. Marnix was nominated for the AMMA award for best media related-research (2014), the Pfizer Press price (2010) and MOA Dutch Market Researcher of the year award (2009).